It cannot be said too often to people looking to make the best of their Adsense website – content is king. The number of websites you will see with uninspiring content can lead you to assume that content takes a back seat to optimization, but the fact of the matter is that the majority of those sites won’t be doing much business.
It is galling for many people to hear this, but unless you go for good content, you’re not likely to get very far with an Adsense website. The skills of optimization and good writing are not necessarily ones that go hand in hand – you may be brilliant at creating and tweaking websites but unable to string a sentence together, or you might be a witty, intelligent writer who can’t tell his URL from his SEO.
The regrettable fact for many people is that no matter how difficult it is, you really want to have good and plentiful content on your site – or no-one’s going to want to read it. If you can’t write to save yourself you have two choices – learn to write better, or find someone who can. The idea of paying someone to write your content may seem like unnecessary expense to some, and like cheating to others – but in the end you have to provide what readers want, or fail.
Many sites fail to reach their potential because the creator of the site thinks they can get away with skimping on the content. You can’t. Do what it takes to get good, original content on your site, and you’ll be a lot better off, even if you do have to factor in payment to a good copy writer.